Brief Introduction About China artificial stone industry
According to experts, artificial stone in china is facing the road overseas companies fell according to experts’ research. Overseas blocked the road, forcing exporters to the domestic sales focus has moved back to this mistake. Foreign legion makes the original by adding more intense competition on the national market, competition will become more and more intense. Since many years the main overseas markets from the domestic market for a long time, sales in the domestic market do not understand the environment, as well as increased competition in the domestic market, the export-oriented business transformation in an awkward place.
From the international crude oil price movements, the short period of time pressure on prices will remain strong. Prices will lead to shrinking demand, demand exceeds supply but also inevitably lead to increased competition. As domestic enterprises generally less capital artificial stone, narrow range of product sales, brand influence is limited, consumer loyalty is low, and extremely sensitive to price increases. Lose the price advantage, Small Business worrying.
Whether in the internal environment or in external demand, the artificial stone industry reshuffle is mature and burst. Massive wave of mergers is imperative, for the strength of the artificial stone enterprises, through the acquisition of smaller brands can be achieved in a short time rapidly increase production, to achieve low marginal cost effect, which can reduce costs and improve product competitiveness force available to its customers through acquisitions, sales channels, personnel and other resources to improve their market share and competitiveness, appropriate correct mergers, acquisitions and other business practices for many enterprises to provide the opportunity to grow rapidly, as strong brand building provides a fertile soil.
International market development shows that only strengthen brand awareness, strengthen and improve product processing technology, design, development, manufacturing and other sectors, in order to improve value-added products; only increase the product quality improvement and marketing plan to promote investment in order to enhance corporate reputation and the overall competitiveness of the industry; stone culture industry is only enhanced brand awareness, brand adapt to market demand, will make healthy and sustainable development of the whole industry, but also to deal with the increasingly serious domestic and international competition in the marketplace.
